Customize Campaign

The Customize Campaign spreads awareness of the potential life saving or unconventional process of designer babies. The campaign consist of an interactive poster, commonly found at bus stops or malls, to provoke thought and start composing an opinion on the matter. The first poster ask a general question without describing the purpose of the activity. Each questions allows the user to answer with an interactive respond. By the end it informs what the user was most concern, health or appearances, and informs the purpose of this survey along with the website. The website itself contains information on how it is possible to engineer a child through gene selection and the enzyme CRISPR. Along with the pros and cons of this new process.